Eliminate click fraud

One problem with pay per click marketing is that your budget is exposed to scrupulous competitors and possibly disgruntled customers or employees. Search engines like Google already have systems in place to protect your pay per click campaigns. But at the same time they don’t want to restrict your ability to generate customers. It is estimated that click fraud, as it is known still makes up 15% of all paid clicks world wide. Your campaign may not have this problem, but if it does, working with The Fire Dept.  you’ll virtually eliminate this cost.

The IP addresses of your visitors will all be tracked. It’s common for customers to forget your web address and use your pay per click ads to find you two or even three times in relatively quick succession. But any more than this and it’s time to look at taking action. There’s a number of different strategies that we have to manage this problem, but one of the most successful is the pop in warnings.

The Fire Dept. provides the facility to display Pop-in warnings to deter visitors who are repeatedly clicking on your pay-per-click ads by politely asking them to bookmark your site for future visits. These warnings are controlled by you; you decide at what interval you want to display them, if at all.

For example, here’s the text first warning:

Thank you for visiting our website again

Visiting our site via a pay-per-click advert costs money which we would prefer to pass on to our customers by keeping prices down. Please Click Here to add this site to your Favorites.

The visitor receives several greetings such as this until they are warned one last time, then put on the restricted IP list. There are several warnings before it gets to this, each one polite. They only add value to your relationship, they don’t take away from it. In fact, if it’s set correctly, it will only be the fraudsters who make it to the end. Statistics show that the majority of visitors add you to their favourites after the first message.

It’s only one option and it’s totally up to you, it’s just one of many ways we work to cut out click fraud. But if you can cut your lead acquisition cost by 15% it’s well worth it.