Here’s a perfect example for B2B Lead Generation:

I recently had a discussion with a client of mine regarding his PPC campaign. Although others in his industry offer services for consumers, his services were tailored for business customers. His concern was that by implementing a Pay Per Click Management Campaign with our company, that he would spend too much of his time sifting through consumer leads. He actually had an excellent point, as although, through good keyword selection, negative keywords, ad text and landing page copy we could weed out some of these useless clicks and leads, it was inevitable that he would receive unwanted clicks.

After testing his initial campaign, his fears were warranted. Between good ad text and landing page copy, we were able to dramatically reduce the wasted time spent on consumer leads that his Diy Adwords efforts were creating. But they were still finding their way through.

The next step was to initiate Google Adwords scheduling. If you want to do this in your own campaign, You can find this option within your AdWords campaign settings. Just click “Edit Campaign Settings” and you will find your “Scheduling and Serving” information. To edit when your ads are displaying, just click on “Edit times and bids.”

You can make several different choices including days of the week, times, etc. As this client is looking to generate business leads, we are only looking for people searching during business hours. Therefore we have selected to run his ads from 5am to 8pm, Monday through Friday. Also, we are not displaying advertisements on the weekend. A screenshot of the setup is below.

It’s as simple as that. We’re still testing the results and it’s only 3 weeks in, but my client can’t recall the last consumer lead he received from his adwords pay per click campaign. He also mentioned that he’s very thankful.

It’s important to note, that if you’re targeting across time zones, then you need to adjust your campaign to suit this. For my client his business was in Sydney, Australia, but he was targeting businesses in Perth, which is a couple of hours difference. Some of my U.S. clients attempting this in their search marketing campaigns need to adjust over 3 or 4 time zones, so please keep this in mind.